About us
We are PRANA, a business incubator for the cultural and creative economy in Bogotá, Colombia. Since 2003 we have helped entrepreneurs in arts and heritage, cultural industries and functional creations turn their ideas into sustainable businesses.
PRANA started in 2003 with a very specific concern: many cultural and creative projects had talent to spare but didn't survive. They lacked training in marketing, management, accounting and planning. And almost always, they lacked seed money to get going.
The early years were trial and error. We tested, got things wrong and learned more from the entrepreneurs than they did from us. Then came Colombia's Ministry of Culture, the large foundations and SENA, which chose us as one of its five External Units in Bogotá for Fondo Emprender.
Today we work with people who have already tried, maybe failed, and know they'll keep building. We give them what was missing: someone who understands them and guides them without rushing.
More than 90 contracts, agreements and projects delivered since 2004, in seven stages.
With a proven model, we begin taking PRANA to Southern Europe. Bogotá remains our headquarters.
2003
We started with a simple idea: a cultural project also needs marketing, accounting and planning to last.
2004–2008
First contracts with Bogotá's District Institute of Culture and Tourism and UNDP. Agreements with SENA and technical papers on arts education for the Ministry of Education.
2009–2012
With the Ministry of Culture and SENA we trained entrepreneurs and trainers on Colombia's Pacific and Caribbean coasts. Talks in Buenos Aires and Valparaíso, and technical assistance in Honduras with the United Nations.
2012–2015
17 projects with Colciencias and 3 with iNNpulsa in video games, digital animation, design and music. Work with the Corona, Bavaria, Bolívar Davivienda and Social foundations. UBI Global recognizes our incubation program.
2016–2023
SENA authorizes us as an External Unit for Fondo Emprender. With AECID and Factoría Cultural Madrid we trained 200 women in Bogotá in digital tools. Since 2019 we have organized Bogotá Design Festival.
2024–2025
Joint work with Corporación Manos Visibles and Pontificia Universidad Javeriana. We signed the Diseño Iberoamérica framework agreement and backed a new Fondo Emprender winner: Baula.
2026
With a proven model, we begin taking PRANA to Southern Europe. Bogotá remains our headquarters.
To guide entrepreneurs in the cultural and creative economy so their ideas become sustainable businesses, through training, advisory and access to funding.
To take a model tested for more than twenty years in Bogotá to other cities in the Americas and Europe, while Bogotá remains our headquarters.
Executive Director
He leads PRANA and personally conducts the admission interviews for the Training program. He has taken the incubator's experience to conferences in Argentina, Chile and Honduras, and is now preparing its arrival in Southern Europe.
Explore our services or write to us directly.
