Business incubator for the cultural and creative economy · Bogotá, since 2003
Your creative craftcan also beyour business.
We train and mentor entrepreneurs in arts and heritage, cultural industries and functional creations. If you've tried before, you're not starting from zero: we structure your business model, your finances and your access to seed funding.
PRANA in numbers
- incubating businesses in the cultural and creative economy
- 23 years
- delivered with public and private organizations since 2004
- 90+ projects
- of Fondo Emprender, Colombia's national seed fund, among our entrepreneurs
- 12 winners
- raised by those winning projects
- COP 1.2 billion
Figures from 2016 to 2026, the last ten years recorded in our database. PRANA has worked with entrepreneurs since 2003.
Sectors
Cultural and creative economy
We work with ventures in the three areas defined by Bogotá's Satellite Account for the Cultural and Creative Economy, produced by DANE (Colombia's national statistics office) and the city's Department of Culture, Recreation and Sport.
- 01
Arts and heritage
- Visual arts
- Performing arts and live shows
- Tangible and intangible cultural heritage
- Cultural and creative education
- 02
Cultural industries
- Publishing
- Music recording
- Audiovisual: film, television and radio
- News agencies and other information services
- 03
Functional creations
- Design
- Advertising
- Digital media and content software
Classification: Satellite Account for the Cultural and Creative Economy of Bogotá (DANE – SCRD).
How we work
We don't hand you a formula. We help you find yours.
Every venture arrives at a different stage. We start with a diagnosis and set the route: the full Training program, advisory by topic, or support to apply for funding calls such as Fondo Emprender.
- 01DiagnosisWe assess your project and tell you honestly what stage it's at.
- 02AdvisorySessions on a specific topic: pricing, costs, branding, contracts or rights.
- 03Training workshopsThe Training program and workshops for groups.
- 04Seed funding searchWe identify the right call and structure your application.
- 05Implementation supportWinning the funds is half the job. We help you deliver.
- 06New opportunities and marketsConnections with partners, fairs and markets in Colombia and abroad.
Training program
Your business plan in six modules
Six modules validated by SENA, Colombia's national training service. Each one develops a chapter of the business plan, and in the end they fit together like a puzzle: you finish with a complete document, ready to present to investors and funding calls.
- Length
- 3 months
- Schedule
- Tuesdays, Wednesdays and Thursdays
- Commitment
- At least 2 hours a week
- Tuition
- COP 2,500,000, with financing
- 1Personal development plan
- 2Ideas in action
- 3Business radar
- 4Build an innovative company
- 5Protecting your creativity
- 6Your accounts and your money
PRANA entrepreneurs
People who've been here before you
Some won seed funding. Others consolidated their business without it. These are projects we structured and supported all the way to winning Fondo Emprender.
- Photo: Baula
Fondo Emprender · SENA Ibagué, 2025
Baula
Mariana Laserna
- Photo: Sacro
Fondo Emprender · Women Entrepreneurs call
Sacro
Melissa Mejía Arias
- Photo: El Globo Experience
Fondo Emprender · Youth call
El Globo Experience
Mauricio Serna
- Photo: Eulogio
Fondo Emprender · Call 72
Eulogio Dibujos Animados
Track record
23 years, four stages and the same question: how do we make this project last?
Expansion
With a proven model, we begin taking PRANA to Southern Europe. Bogotá remains our headquarters.
2003
PRANA is born
We started with a simple idea: a cultural project also needs marketing, accounting and planning to last.
2004–2008
Trial and error
First contracts with Bogotá's District Institute of Culture and Tourism and UNDP. Agreements with SENA and technical papers on arts education for the Ministry of Education.
2009–2012
Training in the regions
With the Ministry of Culture and SENA we trained entrepreneurs and trainers on Colombia's Pacific and Caribbean coasts. Talks in Buenos Aires and Valparaíso, and technical assistance in Honduras with the United Nations.
2012–2015
Foundations and seed funding
17 projects with Colciencias and 3 with iNNpulsa in video games, digital animation, design and music. Work with the Corona, Bavaria, Bolívar Davivienda and Social foundations. UBI Global recognizes our incubation program.
2016–2023
SENA External Unit
SENA authorizes us as an External Unit for Fondo Emprender. With AECID and Factoría Cultural Madrid we trained 200 women in Bogotá in digital tools. Since 2019 we have organized Bogotá Design Festival.
2024–2025
New partnerships
Joint work with Corporación Manos Visibles and Pontificia Universidad Javeriana. We signed the Diseño Iberoamérica framework agreement and backed a new Fondo Emprender winner: Baula.
2026
Expansion
With a proven model, we begin taking PRANA to Southern Europe. Bogotá remains our headquarters.
Partners
We work with
Got an idea and don't know where to start?
Write to us. We'll set up an interview, in person or online, and walk you through the program, the commitments and the payment terms before you decide.