Training program
Six modules. One complete business plan.
Business management training for entrepreneurs in the cultural and creative economy. In 3 months you build your business plan: business model, organization, marketing, intellectual property and financial projections.
COP 2,500,000 per person
This program is for you if…
- You have a venture in the cultural and creative economy, up and running or still an idea.
- You've tried to get it off the ground and it didn't go as planned.
- You're going to apply to Fondo Emprender or another seed funding call.
- You need support on your own case, not a generic class.
Sectors
Cultural and creative economy
We work with ventures in the three areas defined by Bogotá's Satellite Account for the Cultural and Creative Economy, produced by DANE (Colombia's national statistics office) and the city's Department of Culture, Recreation and Sport.
- 01
Arts and heritage
- Visual arts
- Performing arts and live shows
- Tangible and intangible cultural heritage
- Cultural and creative education
- 02
Cultural industries
- Publishing
- Music recording
- Audiovisual: film, television and radio
- News agencies and other information services
- 03
Functional creations
- Design
- Advertising
- Digital media and content software
Classification: Satellite Account for the Cultural and Creative Economy of Bogotá (DANE – SCRD).
Curriculum
Six modules. Each one is a chapter of your business plan.
Module 1
Personal development plan
- Creativity and business
- Get to know yourself
- Build your business idea
Module 2
Ideas in action
- The people who make it happen
- Staying in good company
- Organizational structures
- Activity planning
- Leadership and management
- Sales forecasting
Module 3
Business radar
- The magic of marketing
- Handling competition online
Module 4
Build an innovative company
- Design and innovation awareness
- Corporate identity and communication strategy
- Value creation and trends
Module 5
Protecting your creativity
- Copyright, designs, trademarks and patents
- Industrial property
- Alternative ways to protect creative work
Module 6
Your accounts and your money
- Three ways to count your money: income and expenses, balance sheet and cash flow
- Economic activity and financial indicators
- Business viability
Terms
- Length
- 3 months
- Schedule
- Tuesdays, Wednesdays and Thursdays
- Commitment
- At least 2 hours a week of independent work
- Tuition
- COP 2,500,000 per person
- Payment
- Installment plan, set during the interview
- Outcome
- A complete business plan
Enrollment
- 1
Write to us
On WhatsApp or by email, with a short description of your project.
- 2
Interview
In person or by video call, with the program director.
- 3
Terms
We go over commitments, schedule and payment plan before enrollment.
- 4
Enrollment
You formalize your place and start module 1 with the next cohort.
Frequently asked questions
The next step is a conversation.
Write to us and we'll schedule your interview. The interview is free of charge.